The ads were very similar in a few key ways:
* ~ 40 seconds long each
* Both launched early June 2022
* Both have the same "Save $20 on your starter kit" offer
BUT - results couldn't be more different.
And we asked you, our esteemed VidTao user... WHY?
You sent in some great answers, and we'll get to them in just a moment.
But first, an important reminder:
- VidTao Premium Membership in Q4 2022 with 27% savings -
Inside VidTao Premium not only do you get full, unrestricted access to the YouTube ad library (and all new features we're working on, like CPM prediction, massively enhanced ad library, and much more...)
But you also get the "fast track" to exactly how to set up, run, track, and scale YouTube ads (and more) direct from our agency team at Inceptly, with over $150M USD in YouTube adspend managed like:
* How to: YouTube ad media buying - from setup to 10k/day+ (with senior Media Buyer & Team Lead Mirna Peric)
* Google Ads Tracking from A to Z (with our tracking team lead Dejan Bovan)
* Building YouTube Ad creatives that scale (with our Creative Director Alex Simic)
* And much more being added every week...
Go here secure your VidTao Premium membership at our 2022 Q4 27% savings: 
https://blog.vidtao.com/q4savings
...And we'll send you access to this training + give you full unlimited access to the tool.
!!! MORE NEW VIDTAO PREMIUM TRAINING DROPPING SOON !!!
Now let's get back to the MUDWTR ads:
Video 1 - Jake Mounce
Results: around 3k spend before MUDWTR paused it.
Video 2 - Breaking up with Coffee:
You can watch it here.
For this video, on the other hand, MUDWTR has spent around $250k in the past 2 months, and is still spending around $1k/day on this ad.
So Why did these videos perform so different?
Let's get to some of the answers you sent in...
First, this from Parris L.:
"Ad #1: Devotes exactly one sentence to the benefits. Then goes right into the product before it’s gotten me to want the product. No proof, no story appeal, no nothing. And it tells me that the drink is mushrooms. Ewww, gross.
Ad #2: Good job of using the problem, agitate, solution formula. Mirrors the experience of the viewer (jitters, afternoon energy crash, etc). Gives a proof element (In this case, what each of the ingredients does.) Starts with masala chai and cacao, which sound yummy, and then only mentions mushrooms quickly and goes right into what the lions mane, etc., do.
Again, no contest.
Ad #1; No real hook or big idea. Just a benefit question that sounds like something I’ve heard a million times.
Ad #2: Good hook. “I’m breaking up with coffee. Big coffee lied to me.”
Once again, no contest.
Ad #1: No movement. Just a talking head on the screen.
Ad #3: Lots of cuts, zooms, and pans that keep the viewer engaged. Good shots that reinforce the message.
It’s no surprise to me that the results were not even close."
David A had this to say:
"Video 2: Breaking up with Coffee
(1) Hook
Unique pattern interrupt “I’m breaking up with coffee”
(2) Pain Point
- Addresses the pain points of coffee clearly
(3) Solution
- Provides MUDWTR as a solution
(4) Walkthrough
- Explains the benefits MUDWTR clearly
Video 1: Jake Mounce
(1) Hook
No pattern interrupt
(2) Solution
Goes straight into discussing MUDWTR, without really discussing the pain points the viewer may be experiencing
(3) Walkthrough
- Doesn’t explain the benefits in a clear and concise manner "
Caleb O said:
"the jake hook is not ... hooking enough. nothing really unique or big idea about it
the second ad - Ï'm breaking up with coffee - not really a big unique benefit yet for the viewer, but an interesting visual with the cup to go along with it, long enough to see the next interesting visual and the more interesting hook "Big Coffee Lied to me" - curiosity, intrigue, building a common enemy... hooky enough to keep watching
First 5 seconds is the 80% of the 80/20"
Steve M had some great insights on the editing style:
"1. Way more jump cuts in the winning ad as nonstop action. The other one had the one scene which was mostly static for a third of the video. Icons flying in and out but definitely not the same visual level."
Got any more insights on these 2 ads? Hit *Comment* and let us know!
*** VidTao Premium eCommerce YouTube ad training ***
At our agency Inceptly we have managed over $150 million USD on YouTube, have a team of 30+ including account managers, live action production team, creative managers & copywriters, editors/animators and many more.
It would be great if we could go into even more detail on what makes a successful eCommerce YouTube ad:
* From pre-production
* To production
* To post production
* To campaign setup, testing, launch, iteration and scale
And that's why our Creative Director Alex Simic has done just that!
The training is live today inside the VidTao Premium app and will be for VidTao Premium members only.
Want to SAVE 27% off the regular price & get access to everything?
Go here to secure your VidTao Premium membership at our 2022 Q4 27% savings:
https://blog.vidtao.com/q4savings
- Sponsored -
Inceptly: the performance video ad team behind $950M+ in direct response revenue
Inceptly High-Performance YouTube Advertising Agency
Inceptly builds YouTube ad creatives & manages over 5M USD/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more.
Are you spending over $1k/day on ads and looking to scale your business with YouTube ads?
Schedule your free YouTube ad brainstorming call here:
👉 inceptly.com/call
What are your YouTube ad questions?
Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.
Have a nice day!
The VidTao Team
Sign up for VidTao.com: The Free Tool to Discover & Track Your Market's Best YouTube Ads.
Are you spending over $1k/day on paid traffic and want to scale with YouTube ads? Schedule your free YouTube ad brainstorming call here: inceptly.com/call
VidTao.com is brought to you by Inceptly.com - High-Performance YouTube Ad Creative & Media Buying Agency Managing $5M/month+ in YouTube Ad Traffic.