Do you remember seeing this guy all over YouTube a few years back?
^^ That’s Mike Chang, one of the founders of SixPackShortcuts.
SixPackShortcuts was an online fitness company that went on to generate over $500 million in sales in just a few years.
And they had a “secret weapon” they used to make this happen…
(More on that in just a sec)
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SixPackShortcuts is no longer active, but at the time they were everywhere on YouTube.
(( Here is a link to a recording of one of their best ads, uploaded on another channel, if you want to check it out: https://youtu.be/nE4TbrE0VkU ))
SixPackShortcuts was one of the first direct response companies to really leverage YouTube ads.
They were scaling hard on YouTube starting in 2011, before most companies we know even existed!
And their “Secret Weapon” was this guy:
We could simply leave it at the fact that Johnson wrote & directed many of SixPackShortcuts’ best performing YouTube ads that drove their rise to scale.
But that’s just the tip of the iceberg. He also…
- Built and mentored their entire front and back end copy team (with multiple $10M+ offers to his credit)
- Co-built their entire sales team (increasing their AOV 50%+)
- Led all their conversion rate optimization efforts
- And led SixPackShortcuts’ entire marketing & sales efforts as CMO to drive sales beyond the $500M mark questions?
Since then, Johnson has become a highly sought after direct response marketing consultant, helping many brands scale from behind the scenes.
And this week Johnson is going to be on our next VidTao Video Inception Podcast episode, ready to answer YOUR questions about all things direct response & performance marketing.
So if you have any questions about:
- How to create direct response offers that scale on cold traffic
- Building winning sales or copywriting teams
- How to Test and optimization at scale
- Or anything else…
…Go ahead and Comment on this blog post with your questions for Johnson, and we’ll make sure to cover them on the next Podcast!
What are your YouTube ad questions?
In the meantime though, what questions do YOU have about YouTube ads?
Comment below to let us know who/what you want to learn more about on our next podcast!
Have a great week!
The VidTao Team
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