Look at this chart ^^

(It’s from a random campaign from our agency (Inceptly) with over $250k in adspend over this timeframe)

On the chart we have: 

  • Cost of traffic (Avg CPM,  or average cost per 1000 impressions)
  • Our “Mystery Metric

Notice anything strange?

  • When our “Mystery Metric” goes DOWN, cost of traffic goes UP.

And vice versa...

  • When our “Mystery Metric” goes UP, cost of traffic goes DOWN.

It’s a nearly perfect inverse relationship.

So what is this “Mystery Metric’ that seems to determine, so perfectly, the cost of traffic?

What’s your guess?

Hit the comment to this blog post below and let us know your best guess!

What are your YouTube ad questions?

In the meantime though, what questions do YOU have about YouTube ads?

Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.

Have a great week!

The VidTao Team

VidTao.com

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