Got a long form video you’ve been running that’s just not working like it used to?
We heard directly from Google today what we have long suspected:
“YouTube is updating its algorithm to better account for the role ad length can play in view annoyance in an effort to improve ad experience across in-stream environments. Advertisers will need increasingly competitive bids to serve as ad length increases.”
It makes sense from Google’s perspective. Longer in-stream video ads represent a missed opportunity to show more ads on a given piece of content.
To sum up: time to tighten up your short form video creative game!
Stay tuned for more updates as we learn more from Google...
P.S. Check out this video ads template we created. You'll get a universal structure for video adsand a strong starting point for any campaign.
What are your YouTube ad questions?
In the meantime though, what questions do YOU have about YouTube ads?
Let us know in the Comments section below, and we’ll make sure to cover your question in an upcoming post.
Have a great week!
The VidTao Team