We heard directly from Google today what we have long suspected…
Learn what direct response / D2C physical product ads are working right now, post iOS update on YouTube, and what takeaways you can apply to your own YouTube advertising.
If your offer isn’t appealing, if your ad copy / messaging isn’t on point for your audience, it doesn’t matter how much you spend on fancy production, actors, etc. Your ads won’t work.
No amount of fancy editing, impeccable voice over, flawless imagery will help if what you’re saying in your ads doesn’t actually connect with and compel your audience to click and buy.
It’s unavoidable: even the best performing YouTube ad creative will eventually die.
The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.
Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.
What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?
Think you need to have a huge production budget or be a comedic genius to create profitable YouTube ads? Absolutely NOT. Don’t believe me? Check out these YouTube ad examples (and breakdowns) from some of 2020’s best-performing eCommerce YouTube ads.