It’s unavoidable: even the best performing YouTube ad creative will eventually die.
The most crucial key to scaling has nothing to do with targeting, optimization, or campaign structure.
Let’s take a look at one of the best infomercial offers of all time: the Ginsu knife – a 43 year-old direct response offer that generated over $500 million in sales strictly via short direct response infomercials.
What’s the “secret” to creating YouTube ads that drive results? And once you find that ad, how can you maintain those results while you scale?
Think you need to have a huge production budget or be a comedic genius to create profitable YouTube ads? Absolutely NOT. Don’t believe me? Check out these YouTube ad examples (and breakdowns) from some of 2020’s best-performing eCommerce YouTube ads.
Your YouTube ad creative is the single biggest factor when it comes to succeeding with YouTube ads. And the quickest, easiest, (and most dependable) way to make a winning creative on YouTube is this: Model your YouTube ads based on the ads your competitors are running (and making money with) right now.
YouTube ads are tailor-made for selling Digital Information Products. Today let’s take a closer look at a YouTube ad with over $1.9 Million in adspend (estimated), from investment info product company Motley Fool.