Chris Cole

Author Archives: Chris Cole

Ad of the Week 1 – Tom Wang

What’s the Ad? This week, our lucky winner is this ad for an Amazon FBA course from Tom Wang. It’s a highly engaging ad, edited at a lightning-fast pace, that’s been absolutely killing it on YouTube since it launched in May 2020.  They’ve spent about $1 Million on it so far, so he’s found some […]

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Defining YouTube Ad Creative

This story starts, like many do, with a question: Why is my ad not working?  I used to ask this question a lot and, at the time, I only had one simple formula to work with:  ad = bad me = sad Simple, yes, but it wasn’t really helping. And that formula wasn’t just about […]

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